I know a lot of university graduates who majored in marketing and went on to post-grad study in marketing, and all that I tend to hear is "It wasn't worth all of that time".
From my own experience (especially with e-marketing), marketing has never been something that I would have to invest a large amount of time to fully understand. The majority of marketing principles are simply common sense, and from those who have discussed it with me - as well as my own practical experience - I wouldn't recommend academia to excel in marketing.
One marketer who I find highly skilled - Seth Godin - puts it very clearly: "Marketing is a contest for people's attention".
I believe that too often individuals overstate fundamental marketing principles which are aligned with the 2016 market-demands. Last week's #AskTR I talked about attention and the importance of it in today's consumer-responsible market. Further examining my reference to attention, it's crucial that marketers, students who are studying marketing (and anyone else looking to excel in marketing) to understand the basics of marketing in 2016:
1. Find out what people are looking for
2. Create solutions to the market's problems
3. Build your brand on trust and respect between yourself and your respective market
4. Keep going - don't fall for failure as a marketing ploy, just keep going.
The biggest mistake in 2016 marketing is that today's marketers are the 2000-05 marketing graduates who can't apply practical marketing principles in today's altered market dynamic. I'm not saying that marketing at university is a negative event, it just has to be met with practicality for what the market demands, and unfortunately, pre-2010 marketing just doesn't work effectively enough.
If you fall under the banner of a pre-2010 marketing graduate, are you doing what today's market demands? And, to what extent do those dated principles still work effectively?
The truth is that you need to be graduating a marketing course EVERY YEAR if you want to win in today's market. The size of the magazine isn't as relevant as the banner colour of your Facebook cover photo - keep up.
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