Love him or hate him, we can all learn a thing or two from Mr D.J. TRUMP.
For the majority of people who find Trump to be outspoken and ignorant, they commonly ask "why does he get so much publicity?" The answer to that is clear; when people find it easy to attach emotion to a specific topic (such immigration), they will include themselves in the conversation without realising the distributive following effect. Businesses often use this every time you purchase a product and 'think it's so great' - that is what Trump continues to do.
Bearing that in mind, another marketing capability that Trump has taken advantage of is social media. Think of how many other young people are talking about him. How do you think they found out about this public figure?.. Marketing is very important and when used effectively, it can cause major marketing benefits for whatever you are trying to market, whether it be a product or even an individual.
When individuals are affected by things in life that are overwhelmingly positive or negative, they are influenced by emotion.
When you are running for POTUS, emotion can be a memorable influence on opinion and collaborative judgement by the public - which has been the case.
While many of Trump's critics say that he is too thin-skinned on social media, his methodology works magic for his campaign, because people (supporters and non-supporters) all see his emotion and self-involvement in what he is doing. If you are a business owner and you feel the same way about your people, this will also be just as memorable.
Think of someone close to you. Picture a time when they did something unplanned and that made you remember it so well. That intervention caused an indent in your memory which has caused you to remember the event so well.
Trump's unplanned tactics which are often dismissed by the normality have paved a large gathering of support for his campaign. Although members of his own party find it distressing at times, his attitude of unplanned approaches has worked out well so far, and who knows what will come next - that's the point.