I have been using these tools with my Small Business Development Program (SBDP) clients and it has already flawed cash flow projections by, in some cases, over 300 times the initial forecast! If you are looking to create worthwhile marketing campaigns then this is what you HAVE to do.
Although it sounds obvious, you have to ensure that your product (each photo) is addressing what your viewers want to see, and also presenting itself very highly so they feel interested in your content.
Businesses who post low quality images, rarely following any routine, basing content off other accounts and also failing to address customer wants will LOSE - it is that simple. Instagram is one of today's most effective social media platforms for small businesses, and in saying that, we should also think about how we can embrace the opportunities within the platform (Stories, collaborations, tags etc) to enhance the presentation for viewers. There isn't any room to 'get this one wrong' or 'oh that was a mistake' anymore; there has to be quality, consistency and interest throughout your use of the platform.
You could ask the majority of teenagers right now about when the best time to post an Instagram post is, and they will tell you that the prime time is at roughly 7pm. Believe it or not, it's not as stupid as it sounds (depending on your target market). If you are a business targeting teenagers then this is one of the best times to explode your reach. On the other hand, if you are targeting the commuter, then peak hour works a treat.
Timing is one of the easiest things to control with the receptiveness of your target market - because they will not change their cyclical patterns/daily work routines. If you are looking to promote on weekends and public holidays, you would best be able to reach the majority of people in the late afternoon 3-5pm or after dinner 8-10pm. It comes down to figuring out when your customers (and potential customers) will be most likely to drive the most attention towards your content.
Public speakers who include their audience have more chances of building a relationship with their audience. Apply this same methodology towards an Instagram account and its audience - you have to make the connection. Analytics have shown tenfold that businesses who have the most interactions within their Instagram account and audience often reflect higher levels of growth in revenue generated from social media funneling.
Here is a hypothetical example:
@Bob is a builder who is looking to attract new clients. His business model needs a large online customer base whom he can rely on to grow and develop his business, adding to offline as well. Hence, @Bob decides to post images of his finest work, at the most appropriate times, to his audience. To ensure that he creates interactions among his impressed online base, he makes this caption on a picture of a damaged house; "Comment the one part of your house that needs a renovation". Not only does the picture create an instant shock for 'impressed viewers', as the caption is seeking information so @Bob can grow his business, also conducting some R&D into his captured e-market.
If we look at this hypothetical situation more closely we can also assess how @Bob wants to create a connective relationship instead of a direct and authoritative account. This will benefit his business as his clients can acknowledge that he is seeking to build a relationship which can generate online sales and extend his already dependent base dramatically within the future.
4. Consistency and Monitoring Performance
Instagram is a social media platform so it requires users to be social over an ongoing period of time. In a business's case, if you are looking to maintain your online growth and development through Instagram followers and interactions, you MUST ensure that you maintain your presence instead of 'taking a day or two off here and there'. Everyone hates the feeling when they waste time. When the WiFi is too slow, the download takes too long, the microwave takes more time than you desire etc. The same fact aligns with Instagram: viewers don't want to waste time, and they do not want to inefficiently use their time by reading unnecessary content, following unnecessary accounts or looking at the wrong accounts.
In maintaining your presence, you should also be analysing your account on a regular basis. This is easily done through Instagram's analytics tool for users, as well as external analytics companies. One of the most important parts in Instagram marketing is resolving problems. If you are not effectively using your account because viewers don't feel valued, then change your intentions so they do. If viewers feel like there is too much content, literally post a photo with the caption "Comment the amount of posts you want to see from me in a day", and I can guarantee that you will get constructive feedback.
You are able to use these four Instagram tools to grow and develop your account which will, if done correctly, produce results just the same as the 300x business I have already assisted. More information regarding social media platform tools for business development and growth strategies can be found within the 24H Transformation.
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