Too many business owners take an excessive amount of valuable time looking for how to make the product at the highest quality, when they should be focusing on the effectiveness of marketing.
When it comes to marketing, businesses need to shift perspectives into the eyes of potential consumers. In the modernised 2016 economy, consumerism has never been as powerful and as business owners, we have to present an effective means of marketing towards potential customers otherwise your sales will plummet.
I have always said that staying effective and efficient with how you compose your marketing campaign will determine how successful you are in total sales.
The annoying part of customer relations is the retention; as you have already taken so much time and money to get them in the door, market your product, and then sell your product. So why not worry about retaining the customer? All of the hard work?
Someone once told me that a customer is worthless until they come back again.
I have always tended to think that every customer is important, and is a valuable part of my business. I see that every customer is the make or break of my client base, and some say that I'm over the top with my retention, but I see it as an opportunity to create accountability with how I conduct my team, while also stressing the benefits of returning.
For many small business owners, too many times do I see the scarce look of a lost customer in their eyes. If you are only getting a small number of people through the door, either you are targeting an extreme niche market or your marketing is ineffective. You need to adapt to the market, not create a new one.