A study was recently produced where 20 CEOs were asked, "what is the most important part of your business?" and the responses were always the people - employees, customers and organisational culture.
Organisational culture has played a dominating role within the workplace for the last two decades, and it has been so important to grasp the lead on workplace culture and enjoyment as the returns are endless both socially and economically.
Importance of Focus on People
Richard Branson is known for his out-there responses to gaining momentum in organisational culture, but his actions speak for themselves when Virgin continuously improves alongside CRM and employee relations.
If we look at the importance of this internal culture, it comes down to trust and respect between all parties. Branson's beliefs that employees come first reflect his ability to create a growing global sensation against other routine and highly standardised airline companies. This also tells us that the ability to create a growing culture champions the fact that culture brings in economic return and CSR becomes a lot easier, due to internal enjoyment and fulfillment.
Creating Corporate Morale
Chances are that you've seen a workplace recently that had tension and disunity - exactly what you do NOT want in a workplace. Now picture that same workplace and imagine that it was completely different - see the instant advantages?
Business owners are often faced with challenging HR scenarios, and it comes down to who is going to be the best person for the job. In more detail, the best person will need both the skills and knowledge required for the position, and will also need to be able to join the organisational culture and morale between themselves and other employees.
Fellow colleagues also have a responsibility to welcome and respect other employees. If not, the only thing that will work is a reality TV show.
Embrace, or lose.
Who starts a business?
Who makes money?
We immediately answer with 'people'. So why do we question what the most important asset within a business is?
The allusion that is created breaks down when management (at any level) treats the business as a money-making machine over an organisation of individuals who work together in order to build processes that result in a specific outcome. Can you see the difference?
This is further proven when there is a domino-effect brought about through organisational culture or a lack of; i.e. when there is a lack of culture, employees will struggle to build relationships and team ethics between themselves and other employees; management will lose emotional input; results will become the stretched priority over anything else; and stakeholders won't treat the business the same way.
On the other side, culture would bring about qualities of unity, formation, compassion, work ethic, accountability and reliability.
Pictured Above: Richard Branson, CEO Virgin Group