Sick of hearing about Pokemon Go? So am I.
Over the past fortnight, Pokemon has successfully transfixed the world through their application - Pokemon Go. Consumers have fallen for this 2016 version of the first movie, as they can now use the common smart phone and play with characters in a 4-dimensional setting.
So, why has this taken the world by storm?
History also tells us that the majority of product inventions have either left the marketplace (due to a lack of consumer interest) or it has been innovated upon by its own brand or a competitor. Market analysts are currently arguing that Pokemon Go won't go just yet, as other firms are currently bending over backwards in order to innovate on such a craze.
Let's see what happens.