We all know a few people who LOVE to share the most ridiculous things on social media, and before you dismiss the memes, have a think about it for a second....
I talk a lot about attention, and sharing memes on Facebook, Twitter or Instagram goes to the next step - interest. This is when you have the ability to connect your ideas with the attentiveness of your audience. Once you can figure out how to draw upon their attention, you have an optimum point to also coincide their interest towards your content.
Gaining attention and interest is a hefty investment for large corporations, so I want to share one very simple way to draw both marketing components towards the ultimate factor - the sale. Take the meme below, and now think about the context (the Miss Universe pageant with Steve Harvey).
From a marketing standpoint, Steve Harvey has already drawn the attention from his own actions. To continue towards the attraction of one's interest, all you (as the marketer) would have to do is present this meme to someone who had witnessed, or had some affiliation with, the Miss Universe pageant.
The final part of the effective marketing model is the sale process, and that would be through disrupting the viewer's attention with an affiliated product.
To summarise the evident underlying point; those who share memes on social media could very well have the understanding of what effective marketing takes in 2016. In addition, those who tend to share memes also understand the relevance of socially trending events or circumstances for specific times, locations, settings or even breakthroughs around the world.
It is very easy to scroll through your news feed and see the meme on face-value, but hopefully you can now understand the intelligence which surrounds the process of effective marketing in 2016.