Marketing comes down to three things: Creativity -- Execution -- Consistency
When marketers are effective with all three components, that is when things work. For example, the famous Coca Cola sign at Kings Cross in Sydney, Australia (which was recently sold off) was designed to meet the eye of all passing traffic, presented in a priceless position and at a size not seen so blatantly before. The sign has been placed for many decades, which has added to the entire campaign.
Without creativity with marketing campaigns, businesses face the consequential loss of attention that is ultimately necessary to drive the effectiveness of execution and consistency ratios. This further affects the business's image and CRM as existing customers will lose their interest, as well as their attentiveness in the longer-term periods.
As I focus on social media marketing and e-marketing opportunities that evolve at a faster rate than most educational facilities can teach the content, traditional marketing applications are practically useless. However, there is also an important multiplied effect that all offline and online marketing campaigns must focus on, that is, connecting the message with the viewers through attaining their attention. Although this sounds quite simple, reports have suggested that attention is the hardest part of the marketing campaign. The questions then becomes; 'how many campaigns stuff it all up after they get their desired amount of attention?'
Moving forward, e-marketing fluctuations will continue to drive consumer tastes and platform preferences, however I don't see that consumers will lose their amount of market-driving power in the short- to medium-term.