Everyone has an idea of what they want, although sometimes people may say they 'don't know', or 'I'm not too sure'. Out of these people, the majority of people know how to get there, and only a few know why the want to get there.
Businesses are currently facing this dilemma with product development, strategic management, business development, CRM and the technological capabilities of the current time period. Business owners need to be holistic when seeking to change aspects of their business. Business owners need to be aware of why they want what they want, not just understanding of how to reach it.
These elements of leadership around why insinuates that things can be planned and executed differently depending on the foresight of why the business wants to make the change. It also looks at goal setting and where the business is looking to go, and why.
If I look at my own agenda, I get worried when I am not taking enough action towards my legacy. Too often I face the question of 'what do you want?' In contrast, I rarely get asked why I want what I want - my answer is very clear; I want to make a difference.
Business owners don't realise that they have one shot at this life, this game, and whether you are process-driven like me or result-driven, you have one shot.
I understand that I have different approaches to a lot of things in this life, but as stated in my previous post; differences are opportunities and we should embrace differences just the same as we would with opportunities. Far too many people are living this life with a pessimists attitude and thinking they are simply a realist. We need to be realistic, with a strong dose of optimism if we want to get somewhere in front of us.
Einstein once said: "The fear of death is the most unjustified of all fears, for there's no risk of accident for someone who's dead." I don't believe that life should be seen in the same light because we know the fears that surround us, we understand how to get out of them, and we know the processes available to assist us - it's just a matter of combining awareness with execution.