Over the past decade we have seen the rise of visual technology like never before. With the rise of Facebook, YouTube, Snapchat etc it has never been so accessible and optimal to build additional income streams from attention.
We invest most of our time, assets, resources, energy and funds into finding a stable and somewhat secure linear income stream, or commonly known as the traditional 'job'. Studies have shown that only 8% of the working age population in Australia are seeking residual income streams as their primary source of income - that is, where individuals look for other ways to make money (such as investing into property, shares, blogging, vlogging etc).
Over the last couple of days there have been excessive amounts of school formal photos everywhere on social media, and I want to tell you how EVERY school graduate can be turning these commonly seen formal photos into an income stream.
Here it is!
Brands focus on finding under-priced attention directly through their target market. With that in mind, all you would have to do is figure out a way to give the brand this within your photo. The characteristics of opinion leaders and communicative members of the public are turning PR agencies upside down in this quarter, so it is crucial that businesses are seeking direct, affordable and targeted value which will give the business the most effective ROI on their marketing budget.
When it comes to school graduates, helping this promotional marketing tactic may be as simple as wearing one of their products, mentioning their brand in the caption, tagging their account on Instagram or even just sharing your experience when in store. Any of these ways of getting under-priced attention will be an attractive solution for businesses who are finding it difficult to directly reach their targeted audience.
To break it down, businesses have demands just the same as consumers do. It isn't the 1990s anymore and businesses are looking to maximise their ROI from a consumer-driven marketplace.
Think twice before you post your next photo....