Casey Neistat presents a deep understanding of current marketing throughout his media projects. His ability to connect with his audience is both inspiring and pure marketing genius. Let's take a closer look...
Before reading this, make sure you watch these short Vlog posts by Casey Neistat as it will explain exactly what I am talking about.
Neistat has spent years in advertising. What many of his viewers are unaware of is that what he does in every episode is markets to what the viewers want to see, and indeed, yes, he is trying to sell the fulfillment of watching his videos, to his audience.
So how does he do this? Well, there are some things that Neistat commonly shows that all symbolise his personal branding. These include his:
4. Complex Situations
5. Rugged Personality/Appearance
6. 'Ordinary Guy' Approach
7. Minimalist Response
There are numerous characteristics that draw in the viewers (usually without them knowing) which all play a part of his marketing tactic. For example, due to his daily vlogs, as the viewer, you are obliged to have watched numerous previous days' vlog posts. Also, once you are watching the vlog, they all follow a medium length, chronological sequenced video/audio entry. Neistat also includes tactics through the uppercase bold headline, which is almost always short and concise, which immediately engages with his viewers.
He once again also tries to market his videos through the 'upfront and personal' approach of using a handheld camera - as it presents an immediate conversational connection with the viewers. When you combine all of these factors, it isn't hard to see that Neistat's vlog posts are pure marketing tactics, and everyone is being drawn into it.
If you're still doubting my judgement, think of the Vlog posts and all the sales promotions he receives... Businesses see the value in sending Neistat their product as it will create such a large reach and such a specific target with his younger age viewers - hence, that's why you usually see camera equipment, leading edge technology, snack foods, etc.
The truth is that Casey Neistat is a pure marketing genius. It's very simple to push record on a camera, but actually turning it into a film takes marketing and creative prime.
I'd encourage you to watch some more of his videos, to see what I mean. Please be aware though, that as part of the marketing tactic there is a high-level risk of you just continuing to watch more and more of his films...
All visual content in this blog post is owned and produced by Casey Neistat